This paper addresses the application of positioning theory, a new emerging theoretical scheme on the issue of cultural stereotyping. First, a critical conceptual analysis of the words‘cultural stereotype’is presented. Secondly, the basic tenets of positioning theory are outlined. Finally, it will be demonstrated how the framework of positioning theory can be used to analytically refine the concept of cultural stereotype. The main upshot of the article is that within social psychology, the concept of cultural stereotype is used in a conceptually (...) vague and blurred way and that, with the necessary conceptual refinements, other research-agendas on stereotypes will have to be tackled if social psychologists want to contribute anything to the societal efforts of changing stereotypes. (shrink)

This paper presents the outline of an ontology of the social realm that aims to provide a new perspective to the study of social phenomena. It will be argued that in order to raise the impact of the social sciences, research should start from a new ontological discursive perspective. This implies that rather than dividing the social and psychological realm into different “disciplines”, the social and the psychological realm need to be imagined as two sides of the same coin. And (...) also, that space and time should not be regarded as the primary referential grid for the social sciences but conversations and people. Within this perspective the “substance” of the social realm can be imagined as a species-wide and history-long web of conversations between people in which speech-acts are the basic forces that create agents and structures. The power of speech-acts is in essence non-local: it does not matter much where and when they occur, but rather by whom and in which conversational contexts they are uttered. This can be captured by the metaphor of social entanglement where social events have particular bonds that transcend space and time. All of this resonates more with the probabilistic realm of quantum physics than with the Newtonian world were causality reigns. (shrink)

The articles collected in this volume point out that society as a whole is changing. Social change is due not only to changes in technology and economy, but also to the changing strategies and discourses of social scientists. To what exactly will this change lead in the 21st century? What kind of society lies ahead? In this book the reader will find many arguments and hints pertaining to these questions. She/he will be confronted by a plethora of enriching conceptions of (...) the relationships between social sciences and social changes. (shrink)